Our journey

Arne invents a revolutionary alternative to the unpractical parasol bases that most people know. His idea only exists as a rough prototype in his garden.

As you can see on the picture, the parasol base has undergone quite a development since then.

Arne's daughter and son-in-law, Josefine and Christian, makes the decision to carry out his idea and bring it to market. Plinthit ApS (today Baser ApS) is founded.

Fun fact: The name of the company was at the beginning Plinthit. In 2018, the company changed its name to Baser.

After a long development phase with a lot of prototyping and tests, Christian and Josefine are now happy with the design and the quality of the parasol base. The production can begin.

The production is entirely in Europe.

The parasol base is sold in different DIY stores all over Europe, primarily in Denmark and Germany. The parasol base gets a lot of international attention and is awarded 1st place on a German trade fair for its unique design and functionality.

The launch of a new product! The little sister of the parasol base for the garden: a parasol base for the balcony. This new parasol base is already in its first year a big success.

Baser's products are now sold all over Scandinavia, Iceland, Germany, Austria and The Netherlands.  

We are already planning Baser's exciting future. It will be filled with a lot of new innovative products with a stylish and at the same time functional design. The sustainability of our products, the production and the company in general will always be of the highest importance to us and will undoubtedly play an even bigger role in the future.


Do you want to join us on our exciting journey? Then reach out to us.

The story of Baser began more than 10 years ago. Arne, a husband and a father, invented a better alternative to his unhandy parasol base. An alternative that actually worked - withouot any crooked tubes or bulky lumps of concrete. Some years later, we discovered Arne's drawings of this new type of parasol base. Highly influenced by his idea and his pioneering spirit, we founded the family company Baser.  

In all aspects, Baser is clearly marked by family values: Together we're the strongest, together we're the best. We try to live up to this credo in every collaboration, no matter if it's with a business partner or a regular customer.

As a family company, we are very much aware about our responsibility to contribute to a better and brighter future for the next generations. That's why we have, among other things, optimized the production of our products and packaging to ensure that no unnecessary resources are being wasted, and that the CO2 emission is as low as possible. This is one of the ways how we try to contribute to a more sustainable future for all.
Our future goal is to become market leader in terms of sustainable business and to continue to offer our customers base products of the highest quality and at the same time excellent customer service.  

The story of Baser began more than 10 years ago. Arne, a husband and a father, invented a better alternative to his unhandy parasol base. An alternative that actually worked - withouot any crooked tubes or bulky lumps of concrete. Some years later, we discovered Arne's drawings of this new type of parasol base. Highly influenced by his idea and his pioneering spirit, we founded the family company Baser.  

In all aspects, Baser is clearly marked by family values: Together we're the strongest, together we're the best. We try to live up to this credo in every collaboration, no matter if it's with a business partner or a regular customer.

As a family company, we are very much aware about our responsibility to contribute to a better and brighter future for the next generations. That's why we have, among other things, optimized the production of our products and packaging to ensure that no unnecessary resources are being wasted, and that the CO2 emission is as low as possible. This is one of the ways how we try to contribute to a more sustainable future for all.
Our future goal is to become market leader in terms of sustainable business and to continue to offer our customers base products of the highest quality and at the same time excellent customer service.  

The story of Baser began more than 10 years ago. Arne, a husband and a father, invented a better alternative to his unhandy parasol base. An alternative that actually worked - withouot any crooked tubes or bulky lumps of concrete. Some years later, we discovered Arne's drawings of this new type of parasol base. Highly influenced by his idea and his pioneering spirit, we founded the family company Baser. In all aspects, Baser is clearly marked by family values: Together we're the strongest, together we're the best. We try to live up to this credo in every collaboration, no matter if it's with a business partner or a regular customer. As a family company, we are very much aware about our responsibility to contribute to a better and brighter future for the next generations. That's why we have, among other things, optimized the production of our products and packaging to ensure that no unnecessary resources are being wasted, and that the CO2 emission is as low as possible. This is one of the ways how we try to contribute to a more sustainable future for all. Our future goal is to become market leader in terms of sustainable business and to continue to offer our customers base products of the highest quality and at the same time excellent customer service.

Our journey

The story of Baser:

 

2007: Arne invents a revolutionary alternative to the unpractical parasol bases that most people know. His idea only exists as a rough prototype in his garden. As you can see on the picture, the parasol base has undergone quite a development since then.

2015: Arne's daughter and son-in-law, Josefine and Christian, makes the decision to carry out his idea and bring it to market. Plinthit ApS (today Baser ApS) is founded.
Fun fact: The name of the company was at the beginning Plinthit. In 2018, the company changed its name to Baser.

2016: After a long development phase with a lot of prototyping and tests, Christian and Josefine are now happy with the design and the quality of the parasol base. The production can begin. The production is entirely in Europe.

2017: The parasol base is sold in different DIY stores all over Europe, primarily in Denmark and Germany. The parasol base gets a lot of international attention and is awarded 1st place on a German trade fair for its unique design and functionality.

2019: The launch of a new product! The little sister of the parasol base for the garden: a parasol base for the balcony. This new parasol base is already in its first year a big success. Baser's products are now sold all over Scandinavia, Iceland, Germany, Austria and The Netherlands.  

2020: We are already planning Baser's exciting future. It will be filled with a lot of new innovative products with a stylish and at the same time functional design. The sustainability of our products, the production and the company in general will always be of the highest importance to us and will undoubtedly play an even bigger role in the future.
Do you want to join us on our exciting journey? Then reach out to us.

Our journey

The story of Baser:

 

2007: Arne invents a revolutionary alternative to the unpractical parasol bases that most people know. His idea only exists as a rough prototype in his garden. As you can see on the picture, the parasol base has undergone quite a development since then.

2015: Arne's daughter and son-in-law, Josefine and Christian, makes the decision to carry out his idea and bring it to market. Plinthit ApS (today Baser ApS) is founded.
Fun fact: The name of the company was at the beginning Plinthit. In 2018, the company changed its name to Baser.

2016: After a long development phase with a lot of prototyping and tests, Christian and Josefine are now happy with the design and the quality of the parasol base. The production can begin. The production is entirely in Europe.

2017: The parasol base is sold in different DIY stores all over Europe, primarily in Denmark and Germany. The parasol base gets a lot of international attention and is awarded 1st place on a German trade fair for its unique design and functionality.

2019: The launch of a new product! The little sister of the parasol base for the garden: a parasol base for the balcony. This new parasol base is already in its first year a big success. Baser's products are now sold all over Scandinavia, Iceland, Germany, Austria and The Netherlands.  

2020: We are already planning Baser's exciting future. It will be filled with a lot of new innovative products with a stylish and at the same time functional design. The sustainability of our products, the production and the company in general will always be of the highest importance to us and will undoubtedly play an even bigger role in the future.
Do you want to join us on our exciting journey? Then reach out to us.